You may be wondering, what does it mean to bridge your brand. But, before we answer the overarching question, let’s unpack some of the key points around brand-building.
Over the last decade, we have learned a lot about our many clients’ needs, which includes everything from conception to execution for design, development and strategy. Above it all, something has always stood out above the rest. Too few business entrepreneurs truly understood:
- What is a brand?
- How do I build my brand?
- How should I promote my brand?
All very good questions, which will all be answered along this journey. However, before we begin that journey, we have to think about what makes a brand, a brand? The simple answer is that a brand is the ability to fulfil someone else’s want/need. That’s right, a brand is a solution to a problem.
The long answer is that a brand is a relationship between the organisation/person(s) solving those problems and the person with the need. It is the clockwork behind the solution to the problem. It’s the design elements and strategy behind the clockwork. It is the decision behind the design and strategy. Essentially, it is everything that tells us WHY someone needs to believe in the solution you are offering.
Now that you know what a brand is, you need to learn how to connect it with people who need to understand the WHY – so that they believe in it, want it, understand its value and are willing to spend money on it. You need to learn “How To Bridge Your Brand”.
One of the best ways to bridge your brand is understanding that, firstly, the problem needs to matter to someone else (not just you). The best way to understand this is to do research about the problem, any current solutions, and how people feel about this.
Let’s move on to the first steps to bridging your brand, which starts with a problem that’s worth solving.