Description

The connection between a brand and its audience is both crucial and complex. Both businesses and marketers often grapple with the complexities presented by crafting the success journey for a brand, especially in the very beginning. “How To Bridge Your Brand: The Masterful Art of Bridging the Gap Between Brands and Their Audience” by Jody Kolbee offers a comprehensive guide to understanding and forging this vital connection, as well as all the technical information a business might face to ensure that converting a visitor into a customer happens successfully. This insightful book introduces the concept of the ‘bridging process,’ a strategic approach to building a brand identity that resonates deeply with consumers, fostering engagement, interaction, and ultimately, transaction.

The “bridging process” was developed by Jody Kolbee, growth hacking expert and brand architecture specialist, over his tenure as founder of WritersHand Studios, leading over 200 brands along their success journey.

The book is filled with insightful information garnered from over a decade of first-hand experience working with local and international brands, helping them to grow and become successful. Each chapter is dedicated to a different bridging process developed by Kolbee and is suitable for both personal and commercial brands.

Additionally, the book is filled with carefully crafted exercises using best-practice techniques to achieve the intended result based on the respective brand-bridging process.