Go Digital Or Go Bankrupt The world as we knew it is changing… It’s changed… Welcome. And there’s no way of going back to the way things used to be. COVID-19 has disrupted global economies to the point where many nations have had their GDPs decimated and businesses have been forced to restructure their…
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Are We Still Innovating? It’s 2020 and if it hasn’t dawned on you yet, this is the year the world was forced to go digital or die trying (too soon?). Personally, we have never been busier within the digital creative space than we are right now – both as design creatives and developers. As…
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How To Create A Logo That Doesn’t Suck Every business owner and entrepreneur is eventually confronted with the need to create a face for their brand. It’s an absolutely frustrating task sitting with your own internal dialogue, as well as other people’s opinions as to how best to approach this. So of the worst…
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How To Bridge Your Brand The Offer If you’ve read our previous chapter in this series, “THE NEED”, then you already know how to disect your audience, and should already understand their needs. Now that we know what that is, it’s time to take a look at the offer. If your business already offers…
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How To Bridge Your Brand The Need The primary objective of a bridge is to cross something. A challenge or an obstacle on the other end of a desire or need. We’ll examine the obstacles a little later on, which may take some time to fully understand. So, let’s take some time to understand…
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How To Bridge Your Brand Introduction You may be wondering, what does it mean to bridge your brand. But, before we answer the overarching question, let’s unpack some of the key queries around brand building. Over the last decade, we have learned a lot about our many clients’ needs, which includes everything from conception…
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