Designing for user experience is a multi-faceted job that can be done by many different professionals in the industry. As opposed to UX, which is about designing for the user’s experience of the product, Experience Design is about designing the entire customer journey. This can mean creating a longer-term vision for how people use your product or thinking about the wider customer experience.
In terms of skills and competencies, Experience Design professionals need extensive knowledge of business strategy, marketing and branding. They also require a deep understanding of design principles and theories, with an ability to understand what these mean in practice.
Designers are likely to have a good understanding of research methods, as well as detailed knowledge of the tools that can be used during the design process.
What is the meaning of UX Design?
UX stands for “User Experience.” UX design is a process that helps ensure that users have a positive experience when using a product or service. It takes into account all aspects of the user’s interaction with the product, including how easy it is to use, how enjoyable it is, and how effective it is at meeting the user’s needs.
What is the meaning of Experience Design?
Experience design is all about creating great experiences for users. It involves creating engaging and user-friendly designs that meet the needs of your target audience. UX designers focus on making sure that users have a positive experience when using your product or service. They work to ensure that your product is easy to use and provides a great user experience.
On the other hand, experience designers focus on creating an overall feeling or vibe for your product. They want to make sure that users have a positive experience from start to finish. They work to create an emotional connection between users and your product.
UX vs. Experience Design
When it comes to digital design, there is a lot of confusion about the difference between UX and experience design. To put it simply, UX refers to the user experience, while experience design encompasses all aspects of the user’s interaction with a product or service.
In other words, UX is concerned with how easy and enjoyable a product is to use, while experience design takes into account all aspects of the user’s journey, from discovery and first use all the way through to purchase and beyond.
So which one is more important? That depends on your goals. If you’re focused on creating a great user experience, then UX is vital. But if you want to design a complete customer journey that keeps people coming back for more, then you need to think about experience design.
Ultimately, both approaches are essential for creating successful digital products. But if you have to choose one, start with UX. After all, users come first!
When should a business use UX and when should they use experience design?
This really depends on the situation. If a business is focused on creating a great user experience, then it should use UX. If they’re focused on creating a great overall customer experience, then they should use experience design.
It’s important to note that both UX and experience design are important. A business shouldn’t focus on one at the expense of the other. Both disciplines should be used to create a well-rounded customer experience.
Is there a difference in cost for Experience Design vs UX Design?
The cost of experience design is often lumped in with the cost of user experience design; however, these are two distinct processes in the project scope. The very nature of Experience Design means that the experience design specialist needs to have sound knowledge of consumer behaviour and product development.
So how does this affect the cost? Well, usually experience design will be more expensive than UX design, simply because it requires more manpower and effort to create an emotional response in users. That being said, if a business is only concerned with making sure their product works well and isn’t too worried about creating an emotional connection with users, then they may be better off going with a UX designer over an experience designer. Is that approach wise? Probably not.
Conclusion
So, now you know the difference between UX and Experience Design and what it means for your brand. Wherever your brand intends to place its focus, make sure that you are paying attention to both elements as they will either make or break your business. Ultimately, the goal of both disciplines is to create products that users will love.
Contact our team of brand architects and digital marketing experts at WritersHand Studios to develop a customer journey that makes people fall in love with your brand. With over a decade of consumer behaviour analysis and digital marketing, we can help you create a memorable brand experience.
Have more questions? Book a consultation with us today or sign up for a skills workshop with us!