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Brand Identity Toolkit

You may be thinking, “why would I need a brand toolkit when all I need is a logo?”

Your brand is your identity, comprised of various design elements and communication components. To remain true to your brand, it’s important to establish a brand identity toolkit for your organisation to use whenever it communicates internally to its staff, or externally to its customers.

Colours, type, pattern, photography, even the sounds of the words you use to communicate – these elements all play a part in your brand identity, and form what we at WritersHand Studios refer to as your ‘visual brand narrative’.

FAQs

Once you’ve submitted your design request we’ll submit a formal quotation with payment information. You will receive a design brief questionnaire to help us understand your design and brand needs. From there, we’ll communicate regularly with you to get your project complete.

This is why a good design brief is important. Effective communication will help the both of us develop a brand identity that meets the vision. It helps to provide visual references as well.

Once the project has been signed off and marked as completed, we will DELIVER the project components digitally so that you can use them accordingly. You should receive various versions of the final design based on your design package specifications. File types may depend on the package you chose.

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You may republish this article online or in print under our Creative Commons license. You may not edit or shorten the text, you must attribute the article to WritersHand Studios and you must include the author’s name in your republication.

If you have any questions, please email [email protected]

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Brand Identity Toolkit